In the year 2007, when the JetBlue was hit by a major turbulence, during which a huge ice storm forced all the flights to get canceled across the East Coast, most of the people were of the view point that it is an “act of God”; No it wasn’t! It was indeed a human-made disaster, as when all the other flights were canceled promptly, JetBlue could have done the same.
Man-made disasters can be avoided, even curbed; but when it comes to natural disasters, do you have your back supported by the divine angels? Not everyone has! And for that you have to strategically plan and implement that plan in order to protect your brand or business from any kind of disaster, let it be man-made or natural.
If you run a business or have your own brand, at any time you could face intricacies that crop up unexpectedly. No, we aren’t threatening you but alerting you so you could be protected against any potential risk. Following are the pointers that can help you disaster proof your brand:
- Entrench a healthy corporate culture: Developing a known culture boosts internal as well as external loyalty. The people who are on the muster rolls of your company contribute to the accepted behaviors. Articulate your purpose in an acceptable manner that the team members would love to mirror your habits.
- Define diversity by more than quotas: Organizations that have a diverse workforce flourish way more than the ones that do not have. Giving equal importance to all the communities, backgrounds, languages and cultures. This way the employees have full engagement with your organization and hence your brand will be fully protected against any such risk or disaster.
- Keep supervision on a visionary perspective: Have a conscious sense of where you are and where you want to reach so that your behavior, habits and work culture can inspire your team members to achieve wonderful goals for the betterment of your organization. Imperatively you should work with and guide every employee to develop individual and measurable goals that ultimately impact on the company’s goals.
There is no hard and fast rule that says you have to stick to only these three rules. You should not leave any stone unturned for the betterment of your organization and that which can protect your brand against any kind of risk or disaster.