Industry

Product game-changers and their agendas

We are living in the digital world, where people are engaged with the latest technology gadgets and products. As the demand of the customer increases, the pressure on product players also increases. And with the increase in demand and supply status, the product marketing too requires new techniques which a product player or a game-changer has to tactfully deploy into his or her business.

Product game-changers are basically the business people who deal with customer products and services. When a product is launched in the market, just by then the hustle starts between buyers and sellers to grab it.

Nowadays, people become crazy about smartphones. With every new smartphone in India, companies add more new features to their products to lure new customers and the race begins between big companies to sell their products which in turn become beneficial for the customers as they can get competitive prices and good quality products.

Jio which was launched by Mukesh Dhirubhai Ambani (who is also the managing director and chairman of Reliance industries) helped him in getting into the list of billionaires of India. He is well-known for his work done in the field of technology to a large extent.

With the increase in technology, the lifestyles of the people also change. In the older days when people used to go to the market to buy something; they used to interact with the sellers on one on one basis was like a threat to other businessmen.

However, now with the online shopping facilities, it has become easy for the businessmen as well as customers to fulfil their respective needs. There are many shopping sites provided to customers.

Some of the best shopping sites in India are as follows:-

  • Amazon
  • Flipkart
  • Myntra
  • Nykaa

These are famous sites of India which are most trusted in terms of customer satisfaction.

Now, what are the agenda’s a customer service or product provider must keep in mind and implement them to thrive through such a cut-throat competition?

Maintaining product quality

The quality of the product is maintained by product players. Some of the small scale companies are still facing difficulties to build a good bond with customers due to some quality issues. Basically, product players should try to maintain their level of quality in order to attract their customers. Some of the brands are failed to fulfil their customer’s requirements because they do not stand up to their brand value.

Build healthy communication

A businessman tries to build healthy communication with their customers to know about their requirements because at the end of the day it’s your customer who will buy the product and let others know about it. So, it’s good to build healthy communication. This not only satisfies your customers but is also beneficial for the growth of your company

Provide the facility of customization

Product players are flexible enough to provide customized products to the customers by which businessmen of the big companies can earn good profit from the customers, and on the other hand, customers also get their desired products. In terms of cost also, companies try to manage the product at an affordable price.

Introducing new products

Day by day big companies launches their new and creative products that are easily accessible to the customers in order to reduce the complexity of any product.

Provide value to the product

As far as the value of a product is concerned, product players must always add good value to their product. With this not only their customers get engaged, but also the other companies also get merged with it.

At last, we can say that product players work for customer satisfaction as well as to increase their product growth and profit margin of the company.

Product players play a vital role in making their customers happy and complaint free, a satisfied customer is the best advertiser for the growth of the company. The bond between the customer and the product players is also very helpful for the betterment of the company.

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Sudhanshu Malik

I am a content writer with 4 years of experience

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