GMB short for “Google my business” is a tool that lets people in managing their business appearance on Google maps and Google search. The interesting thing about this tool is that it is available for free. The requisites are:
- Business name;
- Business location;
- Working hours;
- Relevant images;
- Knowing how and from where people search for your business; and
- Analysing and responding to users’ reviews; etc.
Google my business is the most reliable and fast-growing tool to do your business promotion online. Whenever a person wants to buy anything, he or she scrolls his phone in the first place to search the local companies where they could get the best products or services they are looking for at a reasonable price.
If your business is easily accessible on Google and also there is an availability of a map to show the direction of your location, it is like a cherry on the cake. As this feature helps the customers to see what you are offering; and when you are offering what they are looking for, why will they go anywhere else? So must add your business to the Google maps!
Now, let us check the worthy features of Google My business in the following pointers:
Create and promote your website for free on Google
This is a recently launched tool to feed a small scale entrepreneur. If a person explores on the internet they firstly visit Google and then to any official website of the brand. This is an easy and affordable method without any complexity. It is even desirable if your business is out of a competitive market and you need to grow a business with a simple single-page website.
You get full access to your profile
When you sign in Google my business account you can generate your profile and add details as mentioned above. And manage your profile directly through Google.
Make a connection through daily updates
It is one of the newest features introduced by GMB where the entrepreneur can write their post by adding pictures and various CTA buttons (Call to Action). What you all have to post in GMB is:
- Special discount and offers in order to entice your customers;
- Display your services and top products;
- Connect your customers by adding CTA buttons like sign up. ‘Like more’, ‘call now’, ‘visit website’, etc.
Must entertain your customer’s feedback and respond back politely
If you have a direct connection with your customers you will easily come to know that what they actually want. And then you can easily access them. And it is one of the healthy ways to maintain a relationship with your customers. Because communication helps you to resolve your problems and doubts.
Using and watching these features of Google My business will assist your business to become visible on the search engine result page and Google Maps more frequently than ever. Apart from that, they will help you in connecting with better people and online marketing of your business. Also it drives new potential leads to grow your business in the local market.