India has emerged as the fastest growing app market in the world with 19 billion apps downloaded in the year 2019, up from 6.5 billion in 2016. India witnessed a growth of 190% in the small time of 3 years which is humongous as compared to the global average of 45%. Mobile phones have emerged as the go-to device for solving all our day to day problems and various services required by us in our daily life.
Use of Apps in India at different stages
Indian end-users are downloading apps across various categories like social media, retail, video streaming, transport, medical, gaming, and hospitality. In 2018, the internet users in India were 48 Crores and they are expected to grow to 66 Crores in 2023. All these apps are internet-based and hence we can see the huge growth potential this segment has. Almost all the companies are coming up with their online portals so as to increase their reach to the maximum consumers.
In spite of the above-mentioned reasons and opportunities available in the apps industry, there are many apprehensions of the end-users as well. Most of the apps are made by foreign-based companies and hence the revenue generated by them goes to those countries even though they are being used in India. So we as a country are not able to encash the benefits of the huge growth in the app market. The security concerns are also increasing as there is a risk of our personal data getting leaked and misused in those countries where we do not even have legal remedies. Indian small and medium businesses are not able to compete with the multinational companies as there is no way to incentivize them. They also have to spend money on different apps to get their products promoted and sold thereby losing a major chunk of their margins.
EkBaarAaja comes with the solution
The solution to the above problems is the app EkBaarAaja. It is an Indian App which searches for young talent and gives them exposure for free. This app is created in line with the vision of our esteemed Prime Minister to promote “Atmnirbhar Bharat” and “Make in India.” Special attention has been given towards data privacy, so the data that you share with us stay safe and not shared with anyone without your permission. The earnings that the app will make from you will stay in India as it is 100% made in India app.
This is what it covers
Various sectors like Hospitality, Medical, Retail, Entertainment, Video streaming and Bollywood can use this app to promote and grow their business. This app also runs paid dance, music and singing competitions. The true aim of this app – EkBaarAaja is to promote Make in India and create such a platform where users not only from India but around the world can post their videos showcasing their talent like singing, dancing, acting, etc. It is a one-stop-shop for anyone who is looking to promote their products and services across India as it will not only help you promote your product but also provide a platform to sell it. It will promote entrepreneurs of India and provide young entrepreneurs of India a perfect platform that will fulfill their business requirements. This is a small step towards “Atmnirbhar Bharat” which may bring in a revolution and strengthen “Make in India”.