Mr. Himanshu Jain: Man behind Men’s Grooming Products & Accessories range MENSOME

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    Mr. Himanshu Jain: Man behind Men’s Grooming Products & Accessories range MENSOME

    Mr. Himanshu Jain has done BTECH in Electronics and Electrical Engineering from MDU and PGDM (Masters) in International Business Operations from SRCC, Delhi University. He is born and brought Up in a Working Middle Class Family in Delhi. He has never thought he will start something of his own in fact he had good career growth going in corporate sector and while leaving the job he had 2-3 job opportunities with other leading MNC also & after having an in-depth research and long conversations with different stakeholders he realized there were not so many products in men grooming category. So he felt there is a void in Male grooming and Gifting market and that it needed to be filled. There comes the idea of MENSOME

    Q.: What is your business idea all about? Please share the insight with us that led you believe that this idea can be a solution to your target audience’s problem

    Ans: During my job, I had to meet different distributors and retailers of FMCG products, I discovered that men grooming products were limited to hair cutting and shaving products only, in similar way I had to meet gift shops owners also and I discovered that male gifting products were limited to wallet, belts , perfume and watches only.

    I decided to fill this void in male grooming and gifting products category with MENSOME.

    With grooming products, we wanted to solve the real skin and hair problem faced by men rather than providing them with a fancy grooming product. We created products in more natural way and less chemical way. They are free from paraben and sulphates and other harsh chemicals.

    We introduced men clothing accessories like Neck Tie, Cufflinks, Pocket Square, Lapel Pin etc. and combined them in such a way that it opened a new gifting option in men gift category and  was well accepted by the customers.

    Q.: Please tell us about the founders

    Ans: The Company is a bootstrapped organization started in 2017 by Himanshu Jain as Founder of MENSOME

    Q.: Tell us more about your product that you provide. How did you conduct your research before heading to this business operations?

    Ans: Our product range includes a mix of Men’s Accessories and grooming range .

    With grooming products, we wanted to solve the real skin and hair problem faced by men rather than providing them with a fancy grooming product. We created products in more natural way and less chemical way. They are free from paraben and sulphates and other harsh chemicals.

    We introduced men clothing accessories like Neck Tie, Cufflinks, Pocket Square, Lapel Pin etc. and combined them in such a way that it opened a new gifting option in men gift category and  was well accepted by the customers.

    Q.: What is your USP? What is the insight that you have about this market, which you consider as your strength?

    Ans: If we talk about our grooming products we have developed them in more natural way and less chemical way. They are free from harsh chemicals like Parabens and Sulphates.

    Our accessories range like Neck tie set and Bow Tie set are manufactured in house where we can develop and customize the design as per customer requirement

    Q.: What were your assumptions when you entered the market?
    Ans: 
    We believed in the growing e-commerce market as in 2017 there were very limited D2C brands. Our first priority was to be available on all leading E-marketplaces and increase our product portfolio.

    Q.: How do you see the last two years of Covid-19 – The Global Pandemic? How did it affect your business?

    Ans: In 1st year of pandemic we did grow by 50% in terms of sales revenue YOY whereas 2nd year was a challenge but we managed to maintain the financial hygiene and focused more on our best selling products.

    Q.: How did you improvise your business strategy and the logic behind it?

    Ans: In last one year, we have started focusing on our own website, growing our social media community and phasing out products which are not performing well. As in post pandemic we have seen sudden surge of D2C brands on marketplaces and customer acquisition cost has increased drastically. There is need to build channels by which we can create customer loyalty and retain the existing customers.

    Q.: Is there any interesting success story happened at your workplace? If yes, please write about it. ?  

    Ans: Once a customer placed a Neck Tie Combo Set order on flipkart and he returned the product with a note and a silver coin mentioning he liked our product and have sent a silver coin for future luck and wishes.

    Q.: What is the big picture of your business? Are you leading to something bigger?

    Ans: In 3-5 years we are aiming to launch complete Men suiting and Grooming Range and available in leading Fashion Stores with Franchise model and distribution channel in place.

    Q.: Who do You Perceive as Your Competition? How do you differentiate yourself with them?

    Ans: We aim to replicate the success story of Park Avenue with natural outlook in grooming products and sustainable fashion in clothing accessories.

    Q.: What would be your goal to accomplish in the next 1 year? Any other information you would like to share?

    Ans: As I mentioned earlier this financial year we will be focusing on building community be it through our own website or social media platforms.

    Q.: What message do you want to convey to fellow entrepreneurs? 

    Ans: Changing social media algorithms will lead to increase in customer cost of acquisition, our focus should be on building communities to retain our loyal customers.

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