Facebook is the third largest website in the world. It is behind Google and Youtube only in terms of traffic. As an entrepreneur, Facebook can be a great source for you to advertise, market and gain customers for your product or service.
Facebook is immensely popular in all parts of the world. If you are a business holder, it is highly possible that your customers are using Facebook. To get their attention, you can use Facebook to promote your products.
One really useful feature of Facebook is its groups. Facebook groups are a great place where people having a similar liking, objective or inclinations hang out discussing matters of similar interest.
For instance, if you are a tech enthusiast and your startup is based on some technological invention you have just created, you can leverage the power of Facebook groups to gain some employees, customers and clients for your startup.
The real power of Facebook groups is not just exercised by inviting people to join the group and adding them in your community. It is actually used when people you have invited start inviting other people in their profiles. This creates a chain compounding your members in the most viral way possible.
If you are an entrepreneur then using Facebook groups can help your business exponentially.
Here are a few tips on how to use a Facebook group to make a thriving business out of your startup:
- Provide Value and be Informative: The most basic thing to make a Facebook group successful is to provide value. No one likes unrelated posts, jokes and updates which are not related to the niche of your startup and group. The key is to provide valuable information regarding your products which provides actual benefits to the members of the group. You can create contests, surveys and polls to get feedback directly from the members on how to improve your product. This will also enable better and improved communication between you and your customers. You can also provide extra benefits to the customers who join your Facebook group.
- Hire Moderators: It is really difficult to manage a group of thousands of members. Make sure you have experienced and skilled moderators in your team who can handle the group in an efficient way. There are already billions of ads shown on Facebook. This is one of the reasons why people have started using alternate social media platforms like Twitter and Instagram. Make sure the moderators do their job in raising profits for your startup and not the other way round.
- Build Relationships and Ask for Feedback: Traditional social media promotional tactics can take a lot of time if you are trying to build your startup. You need to get creative to reach customers through your Facebook group. Get feedback from your customers to know how they feel about your idea of startup. You can ask your customers whether your idea is going to solve a particular problem or not. This way your customers will feel more attached to your business knowing that they have a say in how your product or service is being built.